FOR ROOFING BUSINESSES WITH 2–20 PEOPLE

Roofing CRM for the crew that calls back.

Phone calls. A spreadsheet. Quotes waiting in three different chats. Bring the roofing enquiry, its owner and the next follow-up into Kibi—so your team knows who to call next.

14 days · every feature · no card · Roofing preselected

Illustrative roofing workflowFictional lead
One lead. A little less chasing.kibi.
New lead

Dana’s roof leak.
Maya’s next call.

“There’s a leak near the back room. Could someone call me?”
Issue
Leak
Job type
Not sure yet
Arrived through
Website enquiry
Owner
Maya
CALLBACK PLANNEDTalk through the leak with DanaIn Maya’s Today list when due

Fictional enquiry. Maya makes the call; Kibi keeps the next step in view.

FROM FIRST HELLO TO NEXT STEP

You earned the enquiry. Give it a next step.

Dana asks about a leak while you’re on another job. Keep the request in Kibi, give it an owner and plan the callback. No evening hunt through three people’s messages.

Choose Roofing at signup for ready-made stages and checkpoints, from booking an inspection to following up the estimate. Your team records the progress; the next person can see where the conversation stands.

FOLLOW ONE ROOFING LEADIllustrative workflow · fictional people

Same roof. Same lead.
A clearer next conversation.

Explore the lead’s progress
DANA’S ORIGINAL REQUEST
“There’s a leak near the back room. Could someone call me?”
Issue
Leak
Owner
Maya
The story stays with the lead.
First conversation

A leak. A question. A place to start.

Dana’s request is saved. Maya can read the details before getting back to them.

RECORDED CHECKPOINTNo checkpoint recorded yet
MAYA’S NEXT ACTIONCall Dana to clarify the leak

The enquiry has a home. Maya handles the reply.

Details agreed

Maya picks up the conversation.

After speaking with Dana, Maya records the inspection checkpoint and plans the next contact.

RECORDED CHECKPOINTInspection booked
MAYA’S NEXT ACTIONConfirm the agreed inspection details

A checkpoint recorded by the team, rather than a calendar booking.

A useful follow-up

Estimate sent. Keep the door open.

Dana has a question about the scope. Maya keeps that question with the lead and plans a call.

RECORDED CHECKPOINTEstimate sent
MAYA’S NEXT ACTIONTalk through the proposed repair

“Just checking in” can sit this one out. Give the call a reason.

Outcome recorded

A yes, with the conversation beside it.

In this example, Dana accepts the quote. Maya records the result and hands over the agreed scope.

RECORDED CHECKPOINTEstimate sent · kept in the history
MAYA’S NEXT ACTIONReview the accepted scope with Dana

The sale is recorded. The roof work comes next.

Checkpoints are team notes, not bookings or claim decisions. Lost is a valid outcome too.

ROOM FOR YOUR TEAM

People included. Room to grow.

Start with a 14-day trial. All features, up to 10 people.

Starter

$29/ month

$14.50 per person / month

2 people included, then $12 a person / month

Growth

$149/ month

$14.90 per person / month

10 people included, then $12 a person / month

Prices for United States. You pay in the currency of the card you pay with.

Prices are before tax. Messaging usage is separate.

Compare plans and your team’s price

The first 100 customers keep their price for life.

Count the people using Kibi, rather than everyone on the roof. Start with the office and the teammates handling enquiries.

Routing: Team and Growth. Quotes: Team and Growth. Invoices: Growth. Try all features with up to 10 people.

Try Kibi with your team
GET THE DETAILS THAT HELP YOU REPLY

Ask about the roof. Keep the first hello easy.

An active leak and a replacement planned for next spring need different conversations. Ask about the issue, urgency and property, then collect the contact details your team needs to respond.

The Roofing setup includes a three-step form starter, roof details and message templates. Review the questions and your callback promise, then publish. Or connect a compatible form you already like.

A BETTER FIRST QUESTIONStarter-form preview · fictional answers

A little context.
A much better first call.

Look inside the three-step intake
YOUR BUSINESS’S INSPECTION OFFERTell us about your roof.Example answers below. This preview does not send an enquiry.
STEP 1 / WHAT’S GOING ON?
What do you need help with?
Leak
How urgent is it?
This week

Start with the problem. Leave the roofing vocabulary test out of it.

STEP 2 / YOUR ROOF
Explore the example job type
Property address
14 Willow Lane Fictional address
Roof type
Shingle
Insurance company
Homeowner supplies the name

Keep the homeowner’s roof details together. There is no insurance-company question in this retail example.

Ask the insurance-company question for an insurance job. The answer is context, not a verified claim decision.

Roof detail photoIllustrative attachment · no file uploaded
STEP 3 / HOW DO WE REACH YOU?
Name
Dana Taylor
Phone
+1 202 555 0147Fictional US number
Email
dana@example.com
The request
“Could someone call me about the leak?”

Enough to start a conversation. A callback is still arranged by a person.

Explore sample answers here. Your business edits the offer and callback promise before publishing its form.

What comes with the Roofing setup?
Roof details
Job type · Issue · How urgent · Property address · Roof type · Roof age · Stories · Insurance company · Photos of the roof
Recorded checkpoints
Inspection booked · Inspection done · Estimate sent · Adjuster meeting · Claim approved
Message starters
First reply · Inspection confirmed · Estimate follow-up · Adjuster meeting · Gone quiet · Review ask

Review the form and messages for your business. Choosing Roofing does not publish a form or turn on sends. Checkpoints record progress; they do not book visits or manage claims.

KEEP GOING AFTER THE ESTIMATE

A quote sent is a conversation still open.

The estimate’s out. Dana’s still deciding. Put a useful callback in Today, so “I’ll get back to them” has a person and a time.

Talk through the scope. Answer the question. Keep the accepted quote and the invoice close to the original request, on the plans that include them.

Quotes: Team and Growth. Invoices: Growth. Payment reminders: Growth.

kibi.Illustrative documents · fictional lead

They said yes.
Keep the good paperwork close.

Explore the commercial next step
DANA’S ROOF REPAIRRoof repair · scope and line items

Make the scope clear.

Send a quote Dana can read and accept online. Keep the questions with the original lead.

Example scope, ready for Dana to read.

DANA’S ROOF REPAIRDana accepted the quote

Keep the yes on the record.

The accepted scope stays connected to the conversation. Your team can review what was agreed.

Acceptance does not mean the installation is complete.

DANA’S ROOF REPAIRInvoice prepared for review

Give the next step a proper home.

Follow the quote with an invoice and supported payment options, on the plan that includes them.

Check the invoice before sending it to the customer.

Illustrative quote-to-invoice flow. Features depend on the plan; installation stays in your own process.

A USEFUL FIT FOR A SMALL ROOFING TEAM

Less “who had that one?” More useful conversations.

Phone, spreadsheet, group chat.

A lead should not depend on someone remembering which chat it arrived in. Give the office and the person on the road one record, one owner and a next action.

Paying for enquiries already?

Running Meta or Google ads, or paying for website traffic? When an enquiry reaches Kibi, keep its follow-up visible. You’ve already worked to earn that hello.

Production already sorted?

Keep the measurement and crew-planning tools you like. Use Kibi for the sales conversation: the first call, the estimate, the decision and a clear handover.

Kibi is a CRM for roofers handling enquiries and sales follow-up alongside their production tools. Start with the people answering enquiries; you don’t need every installer in the CRM.

BEFORE YOU BRING THE CREW

A few good questions.

What fits, what costs extra and what stays with your specialist roofing tools.

What is the best CRM for a small roofing business?

Choose around the job: enquiry capture, clear ownership, estimate follow-up and the people using it. Kibi suits that conversation workflow. Check specialist measurement, installation and scheduling needs separately.

Is Kibi a free roofing CRM?

Kibi has a 14-day trial, then a paid plan. Use the trial to test one enquiry route, the people answering it and the next callback. There is no free-forever CRM plan.

How does pricing work for a crew of 2–20?

Pricing counts Kibi users, not everyone on the roof. Plans include users, with extra-person charges beyond them. The trial supports up to 10 people; current pricing explains each plan.

Can we keep our website form and import a spreadsheet?

Yes, through compatible form connections and reviewed CSV imports. Map a small sample and check the saved records first. Historical conversations, attachments and other software’s automations do not transfer automatically.

Can we keep roof photos and insurance details?

The Roofing setup has fields for roof photos, job type and insurance company, plus recorded checkpoints. Upload and storage limits apply. These details support the conversation; Kibi does not administer or approve insurance claims.

Does Kibi measure roofs or schedule installation crews?

No. Kibi organises enquiries, conversations and follow-ups. Your measurement reports and production schedule stay in the tools you use for that work; a lead checkpoint is not a booked visit.

Can Kibi help us follow up paid roofing leads?

Yes. Connect a compatible website form, forward selected enquiry emails or add a phone request, then assign an owner and next action. Facebook & Instagram lead ads (Beta; connection review required). Google lead forms (Coming). Buying traffic does not connect its lead source automatically.

Can the team use texting or WhatsApp?

Managed texts use Kibi credits and need an eligible plan and sender. WhatsApp (Beta; connection review required). Meta, Twilio or MSG91 bills WhatsApp use directly. Check the relevant connection before relying on it.

How does Kibi help us reply faster?

Keep the request, owner and next contact visible. Configure first replies and reminders for eligible sources; the Roofing templates do not switch sends on. An acknowledgement is not a human reply.

Make the trial earn its place.

Choose the Roofing setup and try it with the people answering your enquiries. Use real work to answer three useful questions before you pay.

  1. Can we get a real lead in?

    Connect one compatible source you actually use. Check the saved request and contact details before adding more.

  2. Does the morning feel clearer?

    Check ownership and response activity in Kibi, then review due callbacks in Today. Can your team see what needs attention?

  3. Is the follow-up worth paying for?

    Work through your open estimates. Compare the chasing and admin with your current routine, then decide.

14 days · every feature · no card · Roofing preselected